Tina Barsby

Tina is President of CUPGRA and Honorary Professor of Agricultural Botany at the University of Cambridge.  She retired as Director and CEO of NIAB in September 2021, after 15 years of service. Prior to that, for 18 years, she worked for the Limagrain Group.  Tina was awarded the OBE in the 2018 New Year’s Honours List for services to agricultural science and biotechnology. She was awarded an Honorary Doctor of Science by Bangor University in August 2022.

Currently, she chairs the Agricultural Advisory Board of Future Biogas, and she is Scientific and Agricultural Advisor to G’s Growers. She also chairs the British Farm Data Council, and is committed to Fenland SOIL which exists to provide farmers with a mosaic approach to reducing GHG emissions.

Angus Armstrong

Having graduated from Edinburgh and Aberdeen Schools of Agriculture, Angus was a grain trader before joining the potato sector in 1994 with E S Black Ltd in the Scottish Borders. Via acquisition he joined the Greenvale AP business in 2000 holding various Executive Board positions before becoming CEO of Greenvale and its parent company Produce Investments in 2008. He oversaw the expansion of Produce Investments with various acquisitions including Rowe Farming and The Jersey Royal company, as well as organic growth with Restrain Company Ltd. He was one of a small group who successfully floated the business on the AIM market of the London Stock Exchange in 2010 before the business was taken private again in 2018.

Having recently stepped away from Produce Investments Angus holds several Charitable Trustee roles and is involved with a couple of small start-up enterprises.

James Green

James was appointed in 2019 as Group Director of Agriculture at G’s, one of Europe’s leading international salad and vegetable producers. Energised by the opportunity to make a real difference as we enter, what he believes is, a golden age of agriculture.  Dedicated to further developing regenerative, effective farming practices and utilising industry 4.0 techniques; big data and analytics, AI, robotics, controlled environment, biotech, block chain and driverless systems to meet the universal challenge of feeding more people for less. 

As a seasoned finance professional with extensive experience in the agricultural industry I am interested in quantifying the value we add to each bottom line; profit, planet and people. Prior to this appointment James was most recently the Group CFO at G’s (5 yrs) and before that the UK Commercial Finance Director (9 yrs).

Since graduating from Nottingham University, in agricultural science and German, James has worked as a Finance professional gaining his professional qualifications with Deloitte in both audit assurance and corporate finance.  During his career James has applied a commercial mentality to the finance function and played a key role in leading the strategic development of the business. 

In his earlier career James has managed several European businesses, primarily in the broad acre agricultural commodity sector, leading multicultural teams as well as a dairy farming business in Germany and a cotton farming operation in Tanzania.

Lucy MacLennan

Lucy MacLennan is the Chief Executive of the Organic Research Centre, the UK’s leading independent research charity exploring organic and agroecological farming and food systems. She also leads the Advisory Group for Agricology – a collaborative, free, farming information hub for practical sustainable agriculture, regardless of labels. She is Non-Executive Director and Chair of the Fresh Produce Sector Board at Red Tractor Assured Food Standards, having spent her early career working for leading UK retailers such as Marks and Spencer and Sainsbury's Supermarkets, as well as working extensively throughout their supply bases, with a key focus on fresh produce. Her consultancy work led to the development of the Marks & Spencer Select Grower standard which has step changed food safety standards within the fresh produce industry. She is a 2020 Nuffield Farming Scholar, working to explore the impact of ESG strategy on agriculture. She also holds a Postgraduate Diploma in Agrifood (specialising in sustainable supply chains) from the University of Nottingham, an MBA from Cranfield University and her undergraduate degree BSc (Hons) in Nutrition and Food Science from the University of Surrey. Lucy is also and Trustee of Nuffield Farming Scholarships Trust.

James Lee

James Lee – Head of Agronomy (Greenvale - Produce Solutions)
James was brought up on the family potato and vegetable farm in the West Midlands, and gained an Hons. Degree in Crop Protection from Newcastle University. He spent 12 years as a broad-acre agronomist before joining Greenvale as a Senior Potato Agronomist in 2001.   James has subsequently had 23 years of potato supply chain experience across fresh retail and processing sectors – working in many technical and management roles. James is currently Head of Agronomy for Greenvale, managing the Produce Solutions team which provides potato agronomy consultancy and commercial trials solutions.  James is a director of CUPGRA and sits on the Red Tractor Fresh Produce Board.

Carl Rosen

UNIVERSITY OF MINNESOTA

​Carl Rosen is a Professor and Extension Soil Scientist in the Department of Soil, Water, & Climate at the University of Minnesota. He received BS and MS degrees in Horticultural Science from Pennsylvania State University and a Ph.D. degree in Soil Science from the University of California, Davis.  His research and extension programs in Minnesota have focused on optimizing nutrient management for a variety of crops with particular emphasis on irrigated potato cropping systems. Efforts in recent years have also focused on water quality issues related to fertilizer use and use of municipal and industrial by-products as amendments for agricultural soils.  He has authored or coauthored numerous publications and extension bulletins on the subjects of nutrient management, soil fertility, soil health, plant nutrition, and beneficial use of by-products for crop production.

Jim Monaghan

Jim Monaghan is the Professor of Crop Science at Harper Adams University having worked in crop science for 30 years.  Following a Biology degree at UCNW Bangor, Jim researched aspects of crop production at Harper Adams University College and John Innes Centre (PhD), Newcastle University, HRI-Efford and HRI-Wellesbourne.  Jim then had a look at the real world for three years at Marks and Spencer as Salads Technologist, where he had responsibility for food safety, pesticide residue minimisation, and compliance with codes of practice for all salad products and salad ingredients in minimally processed foods, before heading back to Harper Adams to develop teaching and research in the area of fresh produce production in 2005.

Jim is now the Director of the Centre for Crop and Environmental Science at HAU.  The centre brings together researchers and PhD students who are focussed on both understanding fundamental processes and translating them to applied solutions to the wide range of challenges regarding soil, water, nutrition, pests and diseases, and how they are affected by climate change and farming systems. His personal research group has expertise in crop physiology and phenotyping and has received funding from AHDB, BBSRC, Defra, Innovate UK, NERC and businesses including G’s Fresh, PepsiCo & Syngenta.  Jim is also involved in undergraduate and postgraduate teaching and knowledge exchange in the areas of crop production and postharvest management at HAU.  He has supervised 11 PhD students to completion and is currently supervising 6 PhD students. Away from HAU, Jim chaired the Technical Advisory Committee for Red Tractor Produce from 2010-17 and is a member of the BBRO Technical Committee. 

Marc Hanheide

Marc Hanheide is a Professor of Intelligent Robotics & Interactive Systems in the School of Computer Science at the University of Lincoln, UK, and the director of the University’s cross-disciplinary research centre in Robotics, the Lincoln Centre for Autonomous Systems (L-CAS). He received the Diploma in computer science from Bielefeld University, Germany, in 2001 and the Ph.D. degree (Dr.-Ing.) also in computer science also from Bielefeld University in 2006. In 2001, he joined the Applied Informatics Group at the Technical Faculty of Bielefeld University. From 2006 to 2009 he held a position as a senior researcher in the Applied Computer Science Group. From 2009 until 2011, he was a research fellow at the School of Computer Science at the University of Birmingham, UK.
Marc Hanheide is a PI in many national and international research projects, funded by H2020, EPSRC, InnovateUK, DFG, industry partners, and others, as well as the director of the EPSRC Centre for Doctoral Training (CDT) in Doctoral Training in Agri-Food Robotics (AgriFoRwArdS). The STRANDS, ILIAD, RASberry, and NCNR projects are among the bigger projects he is or was involved with. In all his work, he researches autonomous robots, human-robot interaction, interaction-enabling technologies, and system architectures. Marc Hanheide specifically focuses on aspects of long-term robotic behaviour and human-robot interaction and adaptation. His work contributes to robotic applications in care, logistics, nuclear decommissioning, security, agriculture, museums, and general service robotics.
He features regularly in public media, has published more than 100 peer-reviewed articles, and is actively engaged in promoting the public understanding of science through appearances in dedicated events, media appearances, and public lectures.

Debbie Winstanley

Debbie has a BSc (Hons) in Agriculture from the University of Wales, is a Governor of Harper Adams and a Fellow of the Royal Agricultural Society. Debbie was a commercial farm agronomist in the NW of England for 20 years before working on potato agronomy at Cambridge University Farm. Debbie has worked for Co-op Retail and Sainsbury’s in Technical Management for Fresh Produce and was the UK Agronomist for PepsiCo. She sits on the steering group of the Allerton project, a charity which champions biodiversity and PRIF, the UK Government’s Expert Committee for Pesticide Residues in Food, is a lead for Women in Food and Farming and is a Director of CUPGRA and Chair of the CUPGRA R and D sub-committee.

Joseph Mhango

Joseph is a Senior Lecturer of applied data science at Harper Adams University (HAU). He earned his PhD from HAU in 2022, where he investigated the potential of remote sensing in mapping soil and crop variability relevant to tuber yield and size. This AHDB-funded research introduced AI methods for plant density mapping, predicted marketable yield from satellite imagery, produced new methods for evaluating tuber size distribution and explored soil conductivity’s impact on potato yield. After his PhD, Joseph worked with Crop4Sight, developing satellite-based groundcover models, tuber sizing, and yield modelling applications, among others. He then worked with Solynta, developing various end-to-end sensor-based phenotyping applications relevant to breeding and advanced genomic selections. Building on over eight years in the CGIAR (IITA) in agronomy roles, supported by a BSc in Agronomy and an MSc in Soil Science, he now operates at the intersection between potato physiology, remote sensing, AI, and data science, bringing this knowledge to bear on the goal to “Understand how potatoes grow”.

Nick Taylor

Nick Taylor is the Managing Director of TC & N Taylor Ltd, a Shropshire based organic farm. The business farms across 1000 hectares and is the UK’s leading organic roots producer, selling (via packing partners) carrots, potatoes, parsnips and onions into supermarkets and box schemes. After a degree in environmental sciences from Birmingham University in 1997, Nick joined the then family farm to set up an organic pig herd, branching out into vegetables in the following years. Since setting up TC and N Taylor with his father in 2003, Nick has grown the business with a company focus on making organic produce affordable to as many people as possible through the use of innovative technology and regenerative farming practices.

Simon Alexander

A farmer’s son, I graduated from Wye College with a BSc (Hons) in Agriculture. I have been involved in potato agronomy, both growing crop and storage, for 30 years, which includes 5 years for a merchant,10 years working for a grower group producing crisping potatoes and for the last 17 years independently. Whilst the author of the Crop Specific Protocol for Red Tractor, I became, and have remained, involved in pesticide stewardship. This includes prior to its revocation CIPC and currently Nematicide Stewardship and currently CIPC Residue Monitoring Group.

Andrew Curtis

Andrew is the Director General for Potato Processors’ Association Ltd.

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In 2008 Andrew joined the UK Snack, Nut and Crisp Manufacturers’ Association (SNACMA), and the European Snacks Association (ESA) as a regulatory specialist, splitting his time between UK and European developments.

Prior to joining SNACMA and ESA, Andrew worked for the UK food and Drink Federation, focusing on food safety. And before that as a programme manager for the British Standards Institution, working on the development of various food safety and management standards including ISO 22000.

In 2018 SNACMA merged with the UK Potato Processors’ Association (PPA), and Andrew was appointed as Director General - following in the very large footsteps left by Sharon Hall and the late Richard Harris.  He continues to work part time for ESA, focusing on acrylamide and other process contaminants.

The PPA represents the farm to fork interests of UK manufacturers of processed potato products; currently 90% of all potatoes processed – principally frozen chips, and potato products, potato crisps, potato-based snack products and dehydrated potato. 

James Wrinch

James is the Managing Director of East Suffolk Produce, a Potato Grower Group working with farmers in Suffolk and Essex. He grew up on the family farm and went on to study Agriculture at Wye College. Graduating in 2000 he enjoyed experience working for G’s at Barway, as a Technical Fieldsman for MBM and as an Agronomist for GVAP based in Suffolk. From there he joined East Suffolk Produce in 2013 as Agronomist and Managing Director. He is also still involved in the family farming business which grows 50-60 Ha’s of Potatoes/annum as well as cereals and Sugar beet.

James is passionate about seeing potato growers thrive and enjoys looking for opportunities that will see farmers remain profitable whilst providing customers with the quality of produce that they need to supply to consumers. To this end, he is involved with CUPGRA and sits on the steering group of The Potato Partnership (TPP) which is a grower and industry initiative to continue the principle of SPOT Farm started by the AHDB.

Tom Astill

Tom is a market development representative for Bayer CropScience, responsible for co-ordinating trials and knowledge transfer for Bayer’s plant protection products in potato and horticultural crops. A growing focus of his role is technical support for bio-pesticides. 
After graduating with a BSc Agriculture from Newcastle University in 2019, Tom joined Bayer as trainee later that year, becoming a commercial technical manager for the North West and then the East Midlands. He is BASIS and FACTS qualified.
Tom is also a member of the CUPGRA knowledge exchange team.

Mac McWilliam

Mac McWilliam is an R&D Director at PepsiCo.  Mac has a PhD in crop physiology and over 20 years experience in managing research programs focused on optimizing crop performance. Mac joined PepsiCo in 2012 and leads a global team who identify and develop technologies and agronomic practices which can improve sustainable production in the key crops that PepsiCo uses across its billion $ brands, including potato production for Walkers.  He is also chair of Potato-LITE, a cross-industry Innovate UK co-funded project which aims to develop novel machinery and cultivation practices for UK-based potato farms to optimise tillage intensity, improve soil health and lower greenhouse gas (GHG) emissions.

Dan Matthews

Dan is an Associate Partner with Ceres Rural specialising in Farm Management advice, bringing with him over twenty-five years practical experience, having previously managed a number of large-scale farm businesses across the UK for several National Farm Management companies, involved in the growing of potatoes, onions and sugar beet as well as combinable crops. In 2019 he moved into a consultancy role servicing clients in the West Midlands and Wales, in particular, the management of contract farming agreements and providing advice on crop management with a focus on profitable yet sustainable farming practises. Dan is an experienced agronomist and is BASIS, FACTS, ICM and BETA qualified, being on both the BASIS Professional and Environmental Adviser register. He is a member of the Association of Independent Crop Consultants, sitting on the AICC council as a director.

Richard Baker

Richard is Managing Director of HZPC UK Limited, a subsidiary of HZPC Holland BV. HZPC is a global market leader in innovative breeding, seed potato production and is a pioneer in Hybrid Breeding. He has been in the seed potato business since 1986. Throughout this time he has had a keen focus on new variety development and the commercial introduction of varieties that add value to the supply chain. His 1985 college thesis was on using microplant production to shorten field generations in the seed multiplication program. The circle was completed when HZPC UK bought TLC Potatoes, a minituber production facility in Scotland in May 2023. “High health seed potatoes of value added varieties, have been my business life for nearly 40 years”, says Richard

Judith Batchelar

Judith has worked in the food and drink industry for 40 years in manufacturing, retailing, and from 2004 to 2021 as Director of Sainsbury’s Brand driving the Product Quality and Innovation agendas along with Corporate Responsibility, Sustainability, and Public Affairs.

Today Judith is Deputy Chair of The Environment Agency, Chair of MicroSalt and The Rugby Players Association, a Non-Executive Director of Monaghan Mushrooms and Daemon, a Trustee of The Royal Botanic Gardens Kew, and an ambassador for Farm Africa and the Woodland Trust.

Judith is a Biochemist, nutritionist, has an Honorary Doctorate in Agriculture from Harper Adams University, she is an Associate of the Royal Agricultural Societies, Honorary President of the British Nutrition Foundation, and a Fellow of the Institute of Food Science and Technology (IFST), the Royal Society of Arts and Manufactures (RSA) and a liveryman at The Worshipful Company of Butchers.

From 2013 to 2018 she co-chaired of the Governments’ AgriTech Council and today she co-chairs Defra’s Food Data Transparency Partnership Eco group. She was awarded an OBE in 2015 for services to Farming and the Food Industry, and is a Commissioner on the Food, Farming and Countryside Commission and The Harper Commission into the Future of UK Food.

Bill Watts

Bill Watts – Trials Manager (Greenvale – Produce Solutions)  

Bill was brought up on a small beef and sheep farm in South Shropshire. He read and researched in crop sciences at Harper Adams University for 10 years. He is known for his PhD research on factors affecting biofumigation success against PCN, and more recently for his role in refining PCN trap crop agronomy. Bill worked at AHDB Potatoes for two years as Knowledge Exchange Manager for the West and Wales and has now been Trials Manager at Produce Solutions for nearly five years. He primarily focusses on development of new varieties, crop protection products and cropping techniques for the potatoes sector. He is a member of CUPGRA’s Research and Development Committee.

David Clarke

David supports NIAB's long term experiments investigating cultivations, cover cropping, rotations and the use of manure and soil amendments.

David’s particular expertise is in applied crop and soil modeling and on farm spatial data analysis, with a particular interest in using process-based modeling and spatial data sets to support on-farm management decisions. 

Adrian Cunnington

Adrian has worked in potato storage since the mid-1980s.

He joined the team at the UK’s specialist potato storage research centre at Sutton Bridge when it was run back then by the Potato Marketing Board as a junior technician. He became Head of Site in the 1990s and remained in post under the British Potato Council, and subsequently the AHDB, until it was closed following the collapse of the UK’s potato levy system in 2021.

Over those three decades Sutton Bridge was at the forefront of research and knowledge transfer to the UK industry and also developed a strong reputation carrying out dedicated contract research for private clients from around the world. Adrian spent much of his time in recent years developing programmes for best practice development for growers and store managers. He co-authored the first Potato Store Managers’ Guide back in 2001 and wrote the most recent, third edition for AHDB in 2019.

Adrian was closely involved in the European Association for Potato Research for many years, chairing or co-chairing the Post-Harvest Section from 2006-2014. He first presented at World Potato Congress in 2006 in Idaho and was part of the organising team for the 2012 event in Edinburgh. He was also invited to speak on storage at the WPC in 2022 (Dublin} and 2024 (Adelaide).

After the loss of Sutton Bridge, Adrian established Potato Storage Insight as an all-encompassing consultancy on potato storage. PSI places a lot of focus on training to pass on key skills including an annual residential potato store managers course and BASIS Stored Potatoes. He continues to troubleshoot storage issues and advises on best practice and storage optimisation.

Adrian was a member of the CIPC Stewardship Group in the UK from 2008-2020, co-ordinating the managed retention of the sprout suppressant chemical until its withdrawal in 2020. He is now chair of the CIPC Residues Monitoring Group submitting data to CRD on residues in previously treated stores. He now works closely with many of the new products which have been adopted in its place.

Chris Bishop

Chris Bishop is a part time Associate Professor at University of Lincoln and also a freelance consultant.  After graduating in Engineering from Oxford University he worked for ADAS before going to Mexico for fours in the 1980’s after which he did a PhD at Cranfield University while lecturing at Writtle College where he stayed until 2017when he joined the University of Lincoln. He has co-authored two books on postharvest aspects of potatoes.  He has worked as a consultant on potatoes in the UK and around 40 other countries, but he is probably now the person who lives closest to Robinson College.

Mike Wilson

Mike started working on the family farm in Aberdeenshire after graduating with an HND in agriculture at the Scottish Agricultural College in Aberdeen.

The main enterprise on the family farm (A T Wilson & Co) was and still is finishing beef cattle with most of the 1500 acres of arable land used for animal feed. Grass and seed potatoes are also grown on the farm, grass is a vital break crop for growing quality clean seed potatoes.

Mike is currently MD at Annochie Farms growing 250 acres of high grade seed potatoes all from mini tubers, mostly to supply UK seed growers with an additional 1000t exported per annum.

Previously Mike was Chairman of the NFUS Potato Working Group, Pre-Basic Growers Association and co-founder of the Seed Potato Organisation where he is currently Chairman representing the UK seed industry.

Tom Eyles

Tom Eyles – Potato Agronomist (Greenvale – Produce Solutions)

Brought up on a small, family sheep farm in Cornwall, where a small amount of land was often rented out for potatoes and vegetables, before gaining a First Class (hons) degree in Agriculture with Crop Management. Joined Produce Solutions upon graduation in June 2022, as a trainee agronomist, covering both agronomy (fresh and processing crops) and trials (becoming involved in commercial agrochemical trials, breeder trials and an IUK-funded project on DeCyst trap crops). Passed BASIS in June 2024, and will be starting FACTS in the new year.

Jake Caston

Jake Caston – Trials Agronomist (Greenvale – Produce Solutions)

Brought up on a family farm in Norfolk, growing potatoes for packing and processing markets, before gaining a First Class (hons) degree in Agriculture from University of Reading. Joined Produce Solutions in April 2024, as a trainee trials agronomist, having previously worked at Greenvale as a processing fieldsman while on placement from university. The trials work primarily covers new variety development, commercial agrochemical trials and trap crop trials.

Lucy Tillier

Lucy is an R&D Scientist at PepsiCo. She has a PhD in Crop Science from the University of Nottingham, with her doctoral research sponsored by the BBRO on improving yield in sugar beet through optimising canopy architecture. In her role at PepsiCo, Lucy works across projects which aim to improve sustainable crop production, including potato production for Walkers crisps. Lucy’s role includes managing the potato LITE project, a cross-industry Innovate UK, co-funded project which aims to develop novel machinery and cultivation practices that optimize tillage, improve soil health, and reduce greenhouse gas emissions in UK potato farming.

Graham Tomalin

Graham Tomalin heads VCS Potatoes Ltd, who are a leading independent agronomy company specializing in potato agronomic advice to growers across the UK, covering all aspects of production from initial variety/field selection, seed inspections, fields assessments through the season to crop storage. Graham graduated in 1992 from Nottingham University with a BSc Hons degree in agriculture. After a period in direct agriculture Graham started to specialize within the potato area in 1996 as an Agronomist/Fieldsman with the Anglian Produce grower’s cooperative which merged in 2001 to become Greenvale AP. In 2004 he moved back into direct agriculture as the Farm manager for James Foskett Farms, a specialist seed/ware potato and onion grower in East Suffolk. Returning to an advisory role at VCS in 2007, he then started his own company, VCS Potatoes Ltd in 2010. In addition to advising growers VCS Potatoes Ltd undertake independent trials assessing many aspects of the growth of potatoes, specializing in PCN management, wireworm and virus control.

James Price

James is a molecular plant pathologist and plant nematologist at the James Hutton Institute and is currently leading PCN Action Scotland, the largest plant health project ever funded by Scottish Government. In addition to this project, James has interests in parasite-host interactions, specifically; hatching, nematode surface-coats, screening for host PCN resistance and investigating host tolerance to PCN. James holds honorary appointments at the University of St. Andrews and University of Ghent providing nematology lectures and practical classes in addition to sitting on the AAB Nematology group.

Sarah Roberts

Sarah is a research associate focusing on crop development and physiology at NIAB. She was awarded her PhD funded by CUPGRA from the University of Cambridge in 2020 on capturing variation in canopy development and understanding how agronomic practices affect canopy growth. Since then, Sarah has worked on a range of AHDB storage projects examining the effects of storage regimes on agronomy, optimising MH tuber residue levels, and comparing inherent dormancy between varieties. She now leads the long-term CUPGRA Reference Crop project, quantifying nitrogen use efficiency in determinate and indeterminate potato varieties under different nitrogen application regimes. This work aims to help growers understand how nitrogen inputs affect crop development and answer the perennial question of “how much nitrogen does this crop need this year?”. Overall, Sarah’s work aims to equip UK potato growers to reduce resource waste and improve crop quality through a better understanding of potato crop growth.

Jack Smith

Having graduated from Newcastle University in 2010 after studying Agriculture with agronomy I joined The Co-operative Farms as a graduate trainee. I then climbed the farm management ladder on cereal and root crop farms around the country before becoming Farms Director at AG Wright & Son (Farms) Ltd in 2019.  In my current role I manage all aspects of the 1870ha cereal and potato business growing produce for a variety of markets across a range of soil types in East Cambridgeshire. We are constantly looking to learn and evolve as a business to provide our customers with the product they need, to minimise our impact on the environment we grow in and to optimise our long term financial margins.

Harry Barnett

​I reside on the Holkham estate in North Norfolk where I am a director of a specialist potato growing business growing retail, seed and processing crops for UK and export markets. I have been with the business for over a decade after graduating from Newcastle university where I studied Agri-business management. I have recently completed a Nuffield scholarship looking at how the UK potato industry can counteract the market and agronomic challenges it currently faces and hope to share some of my findings across the UK potato sector.

John Bubb

Since graduating from Wye College in 1998 John has been at the family business J M Bubb & Son LLP based near Newport, Shropshire.  Growing 2000 acres of arable crops including Wheat, OSR, Potatoes and flowers for drying.  Farming with his brother Jim they also run a successful dried flower business, Shropshire Petals selling natural biodegradable products worldwide with four different brand names.  Alongside this the flower field open to the public attracted 14,000 people in 2024. Processing Potatoes for McCain supplying from September through to May.  Moving towards regenerative systems since 2020 utilising strip tillage, living mulches, cover crops, companions, CTF and a mindset change in products used, focussing on soil health.

Greg Colebrook

Greg is Farming Director for Greens of Soham, overseeing the growing of crops including 700ha of beetroot in the Cambridgeshire fens and East Anglia region. After graduating from Newcastle University with a degree in Agricultural Business and Management, Greg joined Spearhead Marketing, a Greens of Soham business in 2013, and then progressed through the organisation, becoming a Director in 2018. Greg has grown the beetroot farming business to be the largest grower and provider in the UK. Greg enjoys promoting sustainable and regenerative farming practices and hosting international visits for other industry experts. Greg is BASIS and FACTS qualified and a Sainsbury’s Soil Scholar.